Case study

Custom Venue Booking SaaS for the Saudi Event Market

Digitizing venue reservations and localizing the booking experience across Saudi Arabia with a mobile-first SaaS MVP

lailati-cover
Location
Saudi Arabia
Project duration
4 months
Services provided
MVP Development SaaS Development Moyasar Payment Gateway Integration

Client

Our client is a Saudi-based startup with a bold idea: fix the fragmented venue booking experience across the country. This was our third project together, and their goal was to create a mobile-first online venue booking system with integrated local payment options and flexible booking tools built from the ground up to support sellers and customers across all regions.

Key Achievements
  • Fully mobile-first interface for browsing and booking venues across Saudi Arabia
  • Integrated Moyasar (Saudi Arabia’s local payment gateway)
  • Flexible booking rules with smart cancellation and refund logic
  • Custom user roles (Admin, Seller, Buyer) with different permissions

Challenge

Context & Background

The client came to us with a strong business idea and early user interest in a digital event venue booking software in Saudi Arabia. They aimed to launch a scalable MVP to test their product-market fit and move from concept to working solution.

Business Impact

Even in the MVP phase, the platform is already setting the stage for revenue through seller subscriptions and service fees. The core goals:

  • Bring all venue providers into one system.
  • Let customers book without phone calls or paperwork.
  • Launch fast, then grow with new features like favorites, alerts, and analytics.

Solution

Team
  • 1 Project Manager/Business Analyst
  • 1 UI/UX Designer
  • 1 Frontend Engineer
  • 1 Backend Engineer
  • 1 QA Engineer
Approach
  • Discovery: We did a full business analysis from scratch to understand every feature needed.
  • Design First: UX/UI for buyers and sellers, with a mobile-first approach and full desktop support.
  • Agile Development: Weekly updates and planning with the client’s team. We drove the scope and decisions.
  • MVP Focus: We built just what was needed—but did it in a way that makes growth easy.
  • Launch Readiness: The system is live and just waiting for the final Moyasar and SMS activations to go full public.
Functionality
  • User Roles: Admin, Seller, Buyer—each with their own dashboards and permissions.
  • Mobile Booking: Buyers can browse and reserve venues directly from their mobile devices with a fast, user-friendly interface.
  • Live Slot Blocking: Stops double-bookings with real-time checks.
  • Custom Rules: Each seller sets their own cancel and refund policies.
  • Split Payments: Buyer may pay part online and complete the rest offline, depending on seller setup or buyer’s choice.
  • Offline Bookings: Sellers can create bookings manually, and the system makes accounts automatically.
  • Venue Types: Sellers can list entire venues or parts of them (like hotel halls).
  • Add-ons: Catering, decoration, and more—all configurable and available to order together with the venue booking.
  • Pricing Logic: Sellers can set custom prices for different days, seasons, and special occasions.
  • Booking History: Every user sees their full booking record with details.
  • Localization: Fully localized for the Saudi Arabian market, covering both the application interface and all user communications.
  • Map View: Integration with Google Maps for venue location previews.
  • Notifications: Email and SMS notifications are implemented and fully functional.
  • Passwordless Login: Buyers use one-time SMS codes (OTP) to log in—no passwords are required.
Team Involvement
  • Bi-weekly planning and weekly check-ins with the client team.
  • Multi-channel communication via messengers enabled fast feedback loops and quick iterations during development.
  • Our team proposed the scope, structured the budget, and owned the timeline.
Technologies
  • AWS
  • React
  • TypeScript
  • Django
  • Celery
  • WebSockets
  • Docker
  • PostgreSQL
  • SendGrid ESP
Insights from our team

Insights from our team

“When a customer returns for a third project, it’s more than just a compliment. It shows trust and a shared understanding—this time, we moved fast, often aligning from just a few words. Building the platform that connects people with stunning venues for weddings or conferences adds a special kind of joy to the work.”

– Ilona Bielym, Project Manager

Results & Impact

Quantitative Results
  • Built and delivered MVP in 4 months
  • Platform covers all regions of Saudi Arabia
  • Full tech and process stack ready for go-live
Qualitative Outcomes
  • Booking a venue is easy and fast for mobile users
  • Sellers have full control over how bookings and payments work
  • Admins can monitor everything—users, payments, venues
  • Architecture is built for future growth: subscriptions, analytics, alerts
Before & After
Area
Before
After
Venue access
Manual, unorganized
Centralized and mobile-first
User roles
None
Admin, Seller, Buyer with rules
Booking flow
Offline
Live and automated
Language support
Not localized
Arabic and English, including email localization

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