Custom CRM System for Telemarketing Campaign Management

Our client is a lively marketing tech company based in the United Kingdom. They run telemarketing campaigns that help businesses find new customers. Before our project, they were using an old, complicated system. They needed something new, simple, and reliable. Having launched another Martech SaaS project with Peppernode, they decided to stick with their trusted software development partner for this new project as well. 
They firmly believed that the best CRM for telemarketers had to be custom-built, precisely matching their workflows, lead management processes, and subscription model to drive genuine growth—and we were committed to proving them right.

• 1 Project Manager/Business Analyst
• 1 UI/UX Designer
• 1 Frontend Engineer
• 1 Backend Engineer
• 1 QA Engineer

• Discovery phase: Weekly talks with the client to understand exactly their needs.
• Agile development: Built the system step-by-step in two-week sprints.
• Testing: Regular weekly tests were performed to make sure everything works well.
• Launching: Ready-to-go system with easy subscription management.

• Multitenant architecture with separate subdomains per client.
• Subscription model based on active users and contact limits.
• Telemarketing campaign creation, lead management, and appointment booking.
• Tools to book appointments and track success.
• Automated weekly statistics emailed directly to clients and managers.
• Custom role-based dashboards (Agent, Manager, Admin).
• Integrated Stripe for easy billing and invoicing.
• Role-specific secure access (Agent, Manager, Admin, Owner).
• Domain-based related contacts grouping.

Close collaboration with the client’s team through weekly calls, asynchronous feedback, and quick consultations ensured transparency and alignment with client goals.

• Telemarketing CRM solution fully operational within 4 months.
• Reduction in lead management and campaign tracking efforts by approximately 30-40%.
• Immediate positive user feedback on system usability.

• Quick and easy onboarding for everyone.
• Easy-to-understand campaign results.
• Ready for growing their business by easily adding new customers.
• Happier customers because of clear, fair reporting and billing.